We have talked quite a bit about the internet and tech companies, and what they mean in the business world. Today, we will look at it from a slightly different angle: the strategies that businesses may use when handling their online presence.
Over the past year, there has been a massive amount of news and airtime devoted to the matter of personal privacy. Between Edward Snowden, the NSA and the constant wiretapping and cell phone tracking stories that have come out, it seems the idea of "privacy" -- at least how we knew it a few decades ago -- has disappeared.
Taking the bold step to start your own company is very brave, and quite scary. You want to succeed, but the likelihood of achieving such a reality is quite low. Many startups fail, with only a handful hitting "the big time." So when someone decides to let their entrepreneurial spirit out, what kinds of things can he or she do to increase their company's chances of survival?
Hewlett-Packard settled a shareholder lawsuit that stemmed from a surprising decision by the company in 2011. In that year, then-CEO Leo Apotheker decided that the company would potentially get rid of their personal computer side of the business and focus more on business services. H-P also wanted to make a few business purchases, making it a turbulent time for the company.