Successful businesses are built by hard work. It is also important to secure and maintain customer patronage. When you have played by the rules, you have every reason to expect you can achieve your goals in the marketplace. But your opportunities can be unfairly diminished if a competitor chooses to undermine your efforts by defaming you or your company. One way competitors may attempt to interfere with your business is by putting false or libelous claims in their advertising.But what could constitute unfair advertising? It is perfectly acceptable for one company to mention another company in its advertising. But whatever statements are made must be factually accurate. For instance, let's say that you are a Realtor who handles properties strictly in Miami-Dade County. If your competitor sells homes in Miami-Dade plus other counties, it is permissible for them to point out this contrast in their advertisements.However, the competitor cannot cast aspersions on your business by claiming that you and your sales staff engage in deceptive or high pressure sales tactics. If you become the target of such malicious claims, you may have grounds for a lawsuit based on federal or state laws.It is imperative that you maintain your good name if you want your business to remain competitive. You simply cannot afford to allow a competitor to besmirch your enterprise by making false claims in advertising. You could suffer a profound economic loss should the reputation of your company be badly and unfairly damaged.