People don’t only file defamation lawsuits because someone impugned their personal character. Some may file a civil case based on business defamation. Wrongly harming a business name affects the owners and those who earn from its success, including employees and shareholders. A civil case may follow when malicious libel or slander hurts a Florida business’s name or brand.
Hurting a business with defamation
Establishing a defamation case against a defendant requires several elements. In today’s world of social media and online commentary, people often say negative things about companies that leave them unhappy. Both customers and former employees may lob insults, some of which sting. However, harsh insults and attempts at humor won’t likely rise to the legal definition of defamation.
Outright lies are another matter, though. Falsehoods that cause harm to a business’s reputation might leave someone looking at a serious lawsuit.
Complaints about a product or service’s quality might be subjective. Falsely stating that a company uses inferior materials or dangerous ingredients to save money appears like a deliberate or reckless attempt to cause harm. Adding more falsehoods to the tale, such as saying that the company’s toxic culture forced a coverup, would probably get the person stating or printing the lies in trouble.
Legal woes in a business defamation case
Business litigation matters may extend beyond defamation and could include tortious interference. For example, someone may lie to a media company’s sponsors to cause friction between the two parties. The harmed media company could sue for all the legal wrongs committed. Things might become costly for the party that injured the business.
Those seeking damages through a defamation suit would need a strong case. If the case ends up dismissed, the entity that brought the suit may lose even more money. Often, the bar is high to prove defamation, so the plaintiff must present compelling evidence.